05Mar/15

PharmaTech: Adobe Captivate

PharmaDigital Comunications: Communicating Through Pharma Training
March 13, 2012
By: Nick Theriot

We recently had the opportunity to test out Adobe Captivate’s HTML5 Conversion tool. As you know, last year Adobe hit a home run with Captivate 5.5. Teamed with the Adobe Creative Suite, this eLearn application possesses the power to harness all forms of media and package them into virtually any platform. From the latest in Flash to HTML5 output, it seems there is almost nothing the designers left out in this version of Captivate.
At least that’s the gist of Adobe’s selling points. In reality, the HTML5 output is far from perfect and could render a great program useless in the marketplace if not updated and corrected soon.

Aside from having the standard Adobe interface, the product is more or less self-contained. It allows for audio and video creation within the program but also allows the integration of other Adobe applications to edit or create content. The SCORM and test result tallying abilities are built in. With a few clicks, you can have a question pool of any size ready to go. Adobe allows for the customization of nearly every aspect of the eLearn project. Want background music? Just drag and drop. Want the music to pause, mute or lower in volume for a spoken word slide? Not a problem – again, it’s a case of Adobe’s easy graphical user interface and a little bit of practical computing knowledge.

For advanced eLearn developers, this is where the rubber hits the road. Cross platform use is nearly identical. The only downside is that the conversion program for HTML5 works on Windows-based operating systems only. However, checking the official Adobe forums and other popular user forums, it seems that a production Mac/PC conversion tool is soon on its way. In short, Wallaby, the codename for the experimental converter, can do some things but not everything. It takes a skilled HTML5 coder to get the job done. It would be so nice to have Adobe address the lackluster HTML5 conversion tool.

The bottom line, Adobe Captivate 5.5 is a solid player as an eLearn development tool. The HTML5 converter, however, is not yet ready for prime time.

Take a quick look at the official Captivate site and try the free 30-Day trial.
Click Here

05Mar/15

December 2011 IC Profile: Rich Miller

December 31, 2011 — PharmaDigital Communications – Communicating Through Pharma Training

Rich Miller

December IC Profile:

Rich Miller
Distance Learning Specialist, Adobe Connect Production

As our Adobe Connect developer, Rich has expertise in project management as well as the design, development and delivery of e-Learning and instructor led training solutions. Rich has worked with companies such as sanofi-aventis, Novo Nordisk, Sepracor, King Pharmaceuticals, Roche, and Pfizer. He has also developed distance learning for training companies such as Dendrite, C3i, LPW Training Services and Global Knowledge.

Rich’s current knowledge base includes: Adobe Connect Pro, Web Force, Mobile Intelligence, Visual Elk, SAP, Siebel, Lotus Notes, Microsoft technical and Office Suite, Adobe Captivate, WebEx, Centra, Articulate Suite 09, Brainshark, On Demand, UPK, Camtasia, Flash CS4.

In Rich’s more recent experience as a Sr. Technology Training Specialist for sanofi-aventis, he managed curriculum development, training and delivery of SFA Software to a sanofi-aventis sales force of 8,000+ sales professionals. Rich also designed, developed and delivered virtual training, both ILT and CBT, as well as assessments for 10,000+ employees.

The following are two recommendations Rich received from his work at sanofi-aventis:

– John Worobey, Director, Sales Training, sanofi-aventis:

“When it comes to putting training and technology together, there are none better than Rich. I had the pleasure to work with Rich for over 5 years. He consistently demonstrated a great deal of knowledge and skill in assessing our technology needs and providing expert development and support of appropriate technology tools to meet the needs of our customers. Rich will certainly be an asset to any team. I highly recommend Rich!” April 19, 2011

– Mike Capaldi, Assoc. VP Sales Training & Leadership Development, sanofi-aventis:

“Rich is truly a unique professional in the technology training space. His technical aptitude, creativity and strong facilitation skills set him apart from his peers in this sector of training and development. Rich is able to assess tech-training needs, design/develop the content and teach it using any number of delivery modalities. He does all of this with an approach that leads to high quality learning that impacts individuals, teams and organizations. Having Rich on our team allowed us to be very adaptive and meet difficult deadlines. This unique experience would make him an asset to any team.” April 18, 2011

05Mar/15

November 2011 IC Profile: Gerald Clor

November 28, 2011 — PharmaDigital Communications – Communicating Through Pharma Training

Gerald Clor

November IC Profile:
Gerald E. Clor, MBA

Jerry Clor has provided subject matter expertise in the area of managed care training to PharmaDigital for over 2 years. Prior to that, Jerry was one of our top clients from Roche. Jerry moved onto the supplier side of the business when Roche merged with Genentech and moved his position to Genentech’s San Francisco headquarters. As one of PharmaDigital’s key managed care SMEs, Jerry is deeply involved in understanding the managed care training needs of our clients and developing curriculum to meet those needs.

Jerry Clor is a career healthcare professional who began his tenure on the provider side of the business at Henry Ford Hospital in Detroit. Clor brings a mix of clinical, research and business expertise to each venue in which he is involved.

Jerry is an active member of the Society of Pharmaceutical & Biotech Trainers (SPBT) and the American Society of Training & Development (ASTD). He has taught managed care at the University of New Haven, Graduate School of Business and is a guest Lecturer at Rutgers University, Pharmaceutical MBA Program.

Clor’s pharmaceutical experience began with the E.R. Squibb & Sons Pharmaceutical Division. He served in a number of field sales capacities and home office positions such as Sales Training Associate and Manager of Sales Communications. Jerry was named editor of the Squibb Sales Bulletin, the longest running corporate publication in America and served in that role for two years.

Jerry later became involved with the start-up and development of the Managed Care Group at Bayer Pharmaceuticals and was responsible for the first contracts with managed care providers for that company. He also garnered state lobby experience serving as a registered lobbyist in the states of New York, Connecticut and Massachusetts.

Clor is regularly published and was the driving force behind the development of a dedicated managed care training position at Bayer. He also served as an Adjunct Faculty member at the University of New Haven, Graduate School of Management, where he taught “Introduction to Managed Care”.

In 2006, Clor joined Managed Market Resources (MMR), a full service medical communications and marketing company. Jerry was the Director of Managed Markets Training & Strategy, responsible for providing managed care/managed markets training to the pharmaceutical client base of MMR. He specialized in training & development for traditional sales forces, account management training (managed care & segments), specialty training and MMA/Part D and push/pull-through programming.

Since the merger of Roche and Genentech, Jerry has worked on the integration of the two companies through Account Manager training and has developed the training platform for the Genentech Employer Account Team.

Currently, Jerry is an Independent Contractor serving as an SME who works with top tier training companies such as PharmaDigital. Clor has served on the Board of Directors of the American Association of Preferred Provider Organizations (AAPPO) and the Wellness Community of Central Arizona; he is a charter member of the Academy of Managed Care Pharmacy and has presented at the National Managed Care Congress in Washington DC. If you would like to meet with Jerry to discuss your managed care training needs, please feel free to email him at Jerry@PharmaDC.com or call 908.264.9152 to set up a meeting.

05Mar/15

Pharma-Tech: Adobe Captivate 6

From Communicating Through Pharma Training, June 2012
Nick Theriot
Communications Manager
PharmaDigital Communication

With the much anticipated mid-June release of Adobe Systems’ CS6, the focus of attention is to the suite’s HTML5 capabilities.

“Captivate 6 gives subject matter experts and content creators the ability to deliver eLearning content to mobile devices that is as robust and interactive as the content delivered to desktops,” said Naresh Gupta, senior vice president, Print and Publishing, Adobe.

The CS6 program with the biggest need for the HTML5 to work is Captivate. Adobe has made Captivate CS6 a robust, multiple-output platform for taking e-learning mobile and beyond. Also offered, is a cloud-based version that helps with file and team management. Not to mention adding HD video support and various other enhancements, this seems to be a winner, right?

I wish the answer were a resounding yes, but it looks like the jury is out and the final verdict on Captivate CS6 will take time. Adobe claims its HTML5 is good to go out of the box, but the buzz with developers is a collective, “okay, let’s wait and see.”

Proving themselves will be tough, especially with the recent release of Ariculate’s Storyline and the rising popularity of the Web-based Claro by Domiknow. Both offer most all of the features that CS6 has, but now it seems to be a race between developers to see which on of these three will become the new industry standard.

With that said, developers and programmers will differ and I’m certain there will still be devoted fans to each product. I’m most interested to see which program is left by the wayside. Is this possibly the end of Adobe’s short-lived but exponential rise to popularity in the e-learning market? Or will Captivate 6 pull through this time with HTML5 compatibility— unlike its predecessor CS5.5 and the Wallaby fiasco.

Time will tell whether CS6 will make waves in the industry. Next month, we will interview Luke Hickey, of domiKnow, the maker of web-based Claro, and see how his product stacks up against Captivate 6 in the HTML5 arena. Adobe has created a good product, but with so much competition, it’s anybody’s guess as to who will come out on top.

05Mar/15

Sex, Chicken and Religion: Will the recent Chick-fil-A debacle become a classic public relations textbook case study?

August 4, 2012

 

These pertinent questions must be asked when reviewing, through a PR paradigm, the recent Chick-fil-A (CFA) debacle. What can be learned from the Chick-fil-a fiasco? Did CFA successfully manage a PR crisis? Could PR have prevented this? Finally, and most important, what is the real issue here?

It may be hard to answer correctly those questions just a week from the initial media blitz. It is too early to tell just what the fallout, from comments made by CFA president, Dan Cathy, last week. A proper post crisis review of the situation from outside the organization needs more time to develop and procure all the facts and figures. Important to note that since public relations deals with the feelings and emotions of consumers- two things that can change very quickly and easily, one tweet or status update can have enormous consequences.

In a media war of biblical proportions, a comment from the president of Chick-fil-A sparked outrage and enthusiasm through out the nation. It is unprecedented, in my eyes, how infatuated people were with this issue. Especially, given that it was barely a week after a mass murder in Colorado, I’m stunned that the CFA topic drew so much attention.

Started in Georgia, Chick-fil-A has a huge presence in my hometown of Atlanta. It is an integral part of my local community. I’ve met a few franchise owners and worked at a Chick-fil-A briefly one summer when I was 15. Other than that, I have no real exposure to them as I try avoiding fast food— especially chicken. I have nothing against them and no real feelings towards them or their product. Apathetic or ambivalent do not quite describe my feelings, but I would like to say I have no judgments for either side of this debate.

Friday’s events were the most remarkable. In a fight that, to some is about Christianity, I find it funny that neither side has done nothing really Christian at all. Free chicken sandwiches don’t count, sorry. However, today was remarkable in that Chick-fil-A offered water and refreshments to people boycotting outside their restaurant. That is perhaps the first Christian act perpetrated since this beginning of this media fueled frenzy. It seems so obvious, yet the media refuses and fails to acknowledge or report this. Thankfully social media has helped out and filled in the gaps.

I doubt Chick-fil-A’s bottom line took a hard hit. If anything, they will come out on top. I bet the company’s department budgets for marketing and PR are way over budget for the year! With correct planning, money should have been cached for a crisis of this nature and magnitude. Only time will tell what the real issue is or was and only then, in the weeks and months to come, can we take a better look at this case and dissect it for the benefit of everyone involved.